Announcing The Session #70 – Don’t Believe The Hype

Back in the summer, I shared a bottle of Westvleteren 12 with my brother and my father. Whilst I was aware of it’s reputation as “best beer in the world”, they were not. Whilst we all enjoyed it, we all agreed that we much preferred the other beer we had that night. The question that came into my head was this…

If I had told them it was the best beer in the world, would their perceptions have changed?

How much does hype have an effect? Are we much better off knowing nothing about a beer, or is it better to have the knowledge as to what the best beers are?

Which beers do you think have been overhyped? How do you feel when a beer doesn’t live up to it’s hype.

Is hype a good or bad thing for beer? Tell me what you think. I’m looking forward to seeing what the general consensus is. (20134)

30 thoughts on “Announcing The Session #70 – Don’t Believe The Hype

  1. Good topic. I too was not taken by westy 12. I could probably just use my ratebeer scores to determine what hyped beers I’ve underscored.

  2. Thanks to everyone who’s contributed so far. I’ve enjoyed reading all your posts and I’m looking forward to starting the round up once everyone has made their contribution

  3. Thanks to everyone who has submitted posts since Friday. I’ll be approving all of the comments once I’ve read them (and made my notes) to help myself keep track.

    On the basis of the first half of posts, I’m looking forward to reading this lot, and writing up the round up when I return to my desktop on Monday/Tuesday.

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